Each year, more than 10 million Australian lambs bred for wool undergo live lamb cutting.

H&M Group claimed that by the end of 2025, all of their virgin wool and animal hair would come from “farms certified to a credible animal welfare standard,” such as...

Over half of wool used globally still comes from sheep who have endured live lamb cutting. To expose the truth, Four Paws investigated 100+ fashion brands across 11 countries. Michael...