Live Gently operates as a digital platform dedicated to raising awareness about animal welfare and the benefits of a vegan lifestyle. The organization utilizes its social media presence to disseminate information about the treatment of animals in various industries, including food, clothing, and entertainment. By sharing visual content and news updates, it aims to educate the public on the ethical implications of consumer choices.
The activities of Live Gently primarily involve the curation and distribution of media that highlights animal sentience and the environmental consequences of industrial farming. The platform serves as a resource for individuals seeking to transition to plant-based diets or learn more about animal rights activism. It focuses on digital outreach to reach a global audience, fostering an online community centered on non-violence and ethical living.